Want to improve domain authority for your website? Then you need to know everything about domain authority. This post will share the same with you!
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What is Domain Authority?
For those who don’t know or are new to this field, domain authority or DA is a search engine ranking score introduced by Moz. This score predicts how well a site will rank on SERPs or search engine result pages.
A domain authority score ranges from 1 to 100 and with higher score rankings corresponding to your site you would have greater ability to rank.
So, how domain authority is calculated? Calculating a domain authority is easy and it is calculated by evaluating linking root domains, MozRank, the number of total links, MozTrust, and more – into a single Domain Authority score. This score is then used when comparing websites or tracking the ‘ranking strength’ of a website over time.
What is Domain Authority?
To calculate domain authority, you need to consider certain factors. So, let’s know each one of them!
What is MozRank?
MozRank is the metric used to score the strength of your site’s external links. This factor focuses more on quality than quantity, and hence, one good quality external link is better than having two or more low-quality external links.
There is a scale of 0-10 for MozRank, with 10 being the highest and offered to the site with the most quality external links. The average MozRank rating for a site is 3.
What is MozTrust?
Another important metric to consider is MozTrust, which is a metric used to aid determine the quality of external links. But this is a more specific factor in that it measures how closely your site is linked to trusted websites.
Trustworthy sites are .gov or .edu. If a .gov or.edu website links to a site that further links to you, then it is considered as a sign of trust. Again the rating score for this is 0-10, with 10 being the highest.
What is the Formula for Domain Authority?
To calculate domain authority you need to follow the below formula –
Domain Authority = Domain Age + Quality Content + External and Internal Linking + Quality backlinks + Faster Website Loading + Social Popularity – Toxic Links – High Bounce Rate
Domain Authority vs. Page Authority
An important aspect to consider when aiming at improving domain authority for every site is page authority vs. domain authority.
While domain authority estimates the predictive ranking strength of the entire domain as well as subdomains, page authority measures the strength of each individual page.
Now, you have all the needed information in your hand. It’s time to let’s begin understanding the steps involved in calculating domain authority.
How to Calculate Domain Authority – Steps Involved
- To calculate domain authority, you need to determine the number of incoming links pointing to your site. Also, you need to calculate the relevancy and quality of incoming links. The quality of content on your website is also important.
- In addition to this, you need to add internal links to your content and consider the Social Signals, which is the popularity of your domain in social media networks. Finally, you need to identify the SEO performance of your website in general.
- As a next step, remove toxic and bad links and plan SSL implementation of the website. You need to focus on the website structure, domain age, total backlink profile quality, and user experience of your site.
- Furthermore, you must ensure that your sitemap is updated regularly.
- The dwell and engagement time must also be considered.
- You must also consider linking your website to a press release.
- Domain Authority does not take into consideration Google penalties. A domain with Google penalty loses its rankings, and hence, DA can be high while the domain is under penalty
- The ranking algorithm of Google takes into consideration hundreds of factors, but the DA takes into account only 40 factors.
- It is not easy to alter the DA score as it is not something you can do on your site today.
- DA changes on a frequent basis and so it is not a metric to evaluate your SEO performance.
To Sum Up
Domain Authority is an important number that shows how strong your domain is as compared to other domains that exist in the Moz database. If your website earns a low Domain Authority score, then this does not imply that your site will not perform well on Google. A High Domain Authority score implies that you are on the right route, but it does not confirm that you would get better traffic or rankings, it is simply a prediction.
Make sure, you always think about the big picture of creating a site that over time can achieve solid rankings in Google as well as other search engines.