On Page SEO Checklist factors which are used to optimizing individual web pages that are directly related to own blog contents. These SEO factors help the contents to rank on SERPs as well as to gain traffic. The On Page SEO factors are mentioned below.
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Title Tag is the element in HTML that bears the exact description of the contents. In simple words, the headlines that we get in search results are Title Tag. It helps the users to give a concise idea of the contents.
In SEO, Title Tags plays an important role, because almost all the users use to click articles or blog posts with informative and interesting Title Tags.
This is nothing without the snippet description that Google shows to the searchers to find out what this page is all about. However, google deny that meta description is no longer in action to rank, but still, it helps to increase CTR, and indirectly CTR helps to rank. So, its suggested to craft unique and understandable meta description that increase your CTR and ranking.
Few recent studies shows short URL is better to rank. Yes, there are many SEO professional who comes out with the data that short URL length performs better in search compare to long URLs. So, it's better to add short and understandable URLs for your blog post as well as for articles and other pages.
Keyword density is nothing without the number of time you have used your targeted keywords on your content. Now, there is no universal rule for using keyword density, but you should keep a decent percentage of the main targeted keyword on your content. There are tools like YOAST which shows the keyword density of your content. Keeping a decent percentage of keyword density is advisable and it helps to rank.
Keyword Optimization in Content
Keyword optimization is the process of researching the top - searched keywords, analyzing and using them in the contents according to proper density. It is helpful to target the first rank on search engine result pages.
Keyword optimization depends on the keyword density directly. It is better to optimize keywords in first 100 words and in the conclusion for once, and the rest in the body. But the optimization must be in a simple and natural way.
Header Tag (H1,..)
Header Tags are headings that appear on the web pages to categories or differentiate points. It is a very simple matter that all bloggers including beginners know. There are 3 main header tags available e.g. H1, H2, and H3. It is better to use H1 for Titles and H2 & H3 for subheadings.
The Header tags help the Google Bot to understand the contents well explained. Hence Google Bot tends to rank it on SERPs.
Visuals are the multimedia e.g. images, videos, and graphs, that are being used in blog posts or articles. All these multimedia contents bear related information of the contents. Hence these multimedia files help the users to understand the topic better than just words.
According to the statistics, the CTR of contents with visuals or multimedia are more than contents without visuals. So it is always better to add multimedia for ranking.
Outbound links are the external links that point to other websites from your website. Linking to the authoritative sources helps you to gain trust in Google eyes, which helps to rank better. However, linking to the lower authoritative websites, spam sites, can drop your authority too. So, its always good idea to rank genuine, authoritative websites that have Good authority of your niche.
Internal links are meant to different pages of own websites. It is not possible to describe all the topics in a single article, then writing descriptions separately and linking them internally is a good idea. Internal links are being used for providing options for the users to read an in-depth description of any topic or any related topic.
Internal linking helps to keep the users stick to the articles, to increase CTR of other blog posts, and also share link juices to other posts on that website.
Optimizing Content for Rich Results
Rich snippets are domination google traffic. If you are still not optimizing your website for the rich snippet you are losing your targeted traffic. You can use schema markup or you can manually use google structure data to add rich snippets to your index pages. This will help to rank, as well as increase the CTR.
Long contents with thousands of words are used in various ways. It allows the bloggers to add the points, related issues, references, and whatever that might come in readers’ minds. If the contents contain all the information then the readers will gain faith and will prefer the sites for other issues too.
Long posts are helpful to catch the readers for a long time as well as to increase probability in ranking on top.
Alt Tags are the short descriptions or keywords for images added on any contents. Pictures with alt texts or tags can be searched and found on Google search results individually. As a result, the probability to rank on search engines automatically increases.
It is always better to put main keywords or related keywords as the Alt tags so that Google can classify them separately, recognize them in the article, and to rank the article for being complete.
Use On Page Grader to fix all issues
Its always good idea to grade your website on basis of all On Page ranking factors. It will help you to consider ranking factors and don’t miss out anything. Grade your important pages on the basis of On-Page SEO scores, and find out which pages have weak on page SEO and fix the problems.
Mobile friendliness of any website simply means the accessibility of that site as well as the availability of features in mobile devices including smartphones, tablets, and phablets. If any website is mobile friendly, there are many chances to increase CTR. Hence it is proven that websites with more friendliness have more chances to rank on Google.
Google itself gives more priority to mobile-friendly websites in case of ranking too.
The study shows Google loves websites that load faster. Out of many ranking factors, website loading speed is one of the most important things to consider when you want to rank higher on Google. Google, as well as users, don’t like lazy loading websites. You can check your website loading speed using Google speed site speed testing tool, or you can use Gtmatrix. These tools not only shows the site speed but also shows you’re the error that you need to fix to make your website load faster.
Post Permalink Structure
Permalink is nothing without the URL structure of your website. Permalink is the unique identity of your pages that google index. You can choose the different format of permalinks structures but example.com/permalink is the best permalink format for ranking on Google.
Uncheck Discourage Search Engine
Discourage Search Engine is an option to discourage all the search engines from ranking the websites or their contents. The option is often used for new websites in which contents are being uploaded. In such situation, bloggers use the “Check discourage search engine” option.
If the bloggers do not switch to “Uncheck” option then it can be harmful to the websites. Even the optimized contents won’t rank on Google.
Don’t Stuff Keyword
Using keywords in an article is important for ranking, but using keywords more than necessary is harmful to the contents as well as for the sites. In such situations, the Google bot recognizes the contents as a spam. Hence it will never rank such contents on search result pages.
Sometimes Google penalizes such contents or the websites for uploading stuffy contents or spam contents. So it is better to use keywords according to the density formula mentioned above.
Check Analytics and Webmaster code added Properly
Google Analytics is a free tool provided by Google for tracking website traffic. And Webmaster, now known as Google Search Console, offers free services for the bloggers to check indexing status of their websites. It also helps to optimize visibility of the sites.
For ranking on Google, it is very important to upgrade websites. So bloggers must check the reports of Google Analytics and Webmaster or Search Console on a regular basis.
Check UX for Targeted Page
All sites have some highlighting pages that are created to attract the users and then increase the conversion rate. So, bloggers or business houses must check the user experience of those pages whether they are accessible for all devices or not? Are they interesting or not?
Despite checking and fixing the issues related to targeted pages, bloggers must upgrade the users interface with times, for better responses from the users.
Check Out Off-Page SEO Checklist here