ad related search

Google shows ‘People also search for’ suggestions in ad results, too

The organic results of “People also search for” query refinement feature has been seen by all around for several years. It displays at the bottom of the search result pages and also appears within organic results either on delay or when a user clicks on a result and then clicks back to the search results.

The idea is that including suggested queries among organic and paid results saves the user from scrolling to the bottom of the page, if they know the feature is there, and allows them to quickly perform a refined search if they’re not finding what they want among the current results. That could also mean they end up searching on a competitive brand name after leaving your site. As you can see in the tweet from digital marketer Julie Bacchini below, the suggestions sometimes include competitor terms.


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About the Author: Boobalan

To begin with, introducing myself, an enthusiastic lad Boobalan a professional SEO Expert and a blogger who revolves around the latest in the strategies for ranking better on the google results. I am a postgraduate engineer with a major in Communication Systems.  My Interest started shifting towards researching through the strategies of googles algorithm when I found internet searches and corresponding relevant results by Google seemed to be fascinating. This interest later turned out into a hard hit passion to shape around a career in Digital Marketing with specialization in Search Engine Optimization.

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