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What is mobile SEO?
Mobile SEO is the key factor to bring organic traffic to your site in 2020.
Basically, SEO stands for search engine optimization. The optimization of the website on mobile to give the visitors an exceptional experience.
It is about increasing the site speed and without any issues and providing content that matches the user’s search. Better SEO gives our website a good rank on the search engine result pages.
Importance of Mobile SEO
With the growing online marketing, the trends in the market are changing. Earlier when people used to search and browse the internet more on desktop but now mobile searches have become more than desktop searches, which will only grow in the coming future.
People are becoming more and more attached to their smartphones, it is almost like they can not live without their phones. Due to which mobile traffic has increased significantly in the recent decade.
Mobile does not necessarily mean on-the-go. Studies have found that people often grab the nearest device to look something up quickly and more often than not, that’s their smartphone.
Potential buyers use it to research products before deciding to purchase something, any time, any place. According to research by Google, smartphone users have higher buyer intent than desktop users. They’re focused and ready to buy.
Mobile Traffic Affects Sales?
In the modern era before purchasing any product, a consumer prefers to do their research on the internet. Most of the searches are made through mobile traffic.
If a seller wants to sell his product he needs to make sure that their product has a wide reach and they need to make sure the right search terms lead them to your site.
Also, a good proportion of people prefer to use their smartphones to complete the whole shopping process.
How to Improve Mobile Traffic
Like regular SEO mobile SEO is also about making sure your site is easily accessible. you need to have notable content. You need to keep in check the performance of your website.
Conduct regular checks at regular intervals. you can also use Google’s mobile-friendly test. You just have to type your site URL into the search box, click run tests, and it will provide a report showing whether the site is mobile-friendly or not.
It is also important to check if search engines can successfully crawl your site. “Crawling” is how search engines find and index your site and content. You can use GOOGLE SEARCH CONSOLE or SEMrush to check crawl information.
It is crucial to optimize the mobile user experience. If there is a problem in the mobile user experience people will not spend enough time on your website to be astonished by your content. Which can also increase your site’s bounce rate.
The more the bounce rate is on your website the more it affects the mobile search ranking. If more people bounce, the worse will be your ranking. You need to improve the user experience so that people spend more and more time on your website.
Another step in improving your SEO is to improve the site speed. If your site takes more than 3 seconds to load it is likely that half or more than half of the visits will be abandoned. Most of the visitors want the site to load in less than 2 seconds. Therefore you need the mobile page speed to be very less and effective.
Tools such as Google’s mobile speed test are very effective to check the speed. and see if there are any speed issues.
In the next step, you need to make sure that your website is responsive. a responsive site is a site where the design elements of site resize as per the device to provide visitors a great visual and browsing experience.
Making your site responsive is easier if you are running a WordPress website, it can be as simple as installing the right theme. If not, you have to ask your website developer to implement Google’s guidelines for a responsive website.
Focus on user experience
Other than being effectively found and extremely quick, your portable site should offer a pleasant client experience. Discover which normal undertakings your clients have on your site. What is their search intent? Try to remove any obstacles and make sure users can achieve their goals quickly.
There’s a lot you need to consider when optimizing user experience.
- First and foremost: don’t forget your customers!
- Make your site mobile version catchy and useful
- Decide the font-size: your typography should be perfect.
- Keep enough room between the clickable elements.
- Make your sub-menu clickable, so users don’t automatically return to home rather than the submenu.
- Place your contact number on the homepage and make sure it is clickable. Due to this, buyers can contact you if they want to do business.
- Make your buttons large enough for fingers.
- Be careful about your forms: inappropriate forms are unusable on mobile.
- Cut the clutter.
Meta Description and Titles
Less and crisp details are displayed in the search results on mobile than on a desktop. You should be careful while writing the meta descriptions and titles. They need to be precise. you need to check your descriptions in both desktop and mobile views. so you can find out the differences and find out the perfect descriptions and titles.
Content is one of the important factors in Google’s search ranking factors. you need an excellent content strategy to improve the mobile SEO. few tips are:
- Compose engaging features that make guests need to understand more.
- See how and when to incorporate LSI catchphrases in your substance.
- Enhance your substance for catchphrase goal.
- Make your content in-depth
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